ROFLCON 2 – “Running The Tubes”

Posted by Jef Sewell on Mar 8, 2012 in Austin, Blog, Employees | 0 comments In 2010, I had the privilege to join Pete Hottelet (OMNI Consumer), Larry Oji (OCRemix) and Aaron Peckham (Urban Dictionary) in a ROFLCon panel discussion about Meme Infrastructure.  The very able Xiaochang Li moderated our discussion.  Liz Fong-Jones transcribed the event.  I’ve included a slightly edited transcript below.   Image courtesy of...
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60,000 Sq/ft and Counting…

Posted by Jef Sewell on Nov 16, 2011 in Austin, Blog | 0 comments Amplifier’s expanding.  In the last 6 months, we’ve grown from 27,000 to 60,000 sq/ft.  How big is that? Here’s what a 9,000 sq/ft chunk of it looks like as we tore down the demising walls.   When we moved into this building back in 2004, Amplifier was mostly a fulfillment company. Touring visitors saw racks, pallets, shelves and inventory. Lots and lots of...
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Amplifier Doubles Down

Posted by Jef Sewell on Apr 15, 2011 in Blog | 0 comments Amplifier just signed a lease to double our warehouse size.  Over the next six months we’ll be taking 3 of the adjacent suites to make room for new client inventory and to install entirely new production lines. I’m most excited about the new layout.   We will achieve: Vastly greater storage density thanks to entirely awesome new racks. More efficient layout to cut pick-path...
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Amplifier, Amplify Thyself.

Posted by Jef Sewell on Apr 14, 2011 in Austin, Blog, Mission | 0 comments Years ago Joel Bush and I started a company we called Copernica.  It seemed like a good name at the time.  While the Industrial Era empowered channels, the Internet offered theoretically-infinite capacity.  Whither the gatekeepers’ in such a network? The Internet shifted power towards those whose content attracted audiences, so invoking Ptolemy’s decline and heliocentricity’s...
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“Inspected by”

Posted by Jef Sewell on Oct 28, 2010 in Clients, Order Fulfillment, Personalization, Portfolio, Services | 0 comments Clients can set up their own custom packing slips with their logos and rotating images.  In Despair.com’s case, they use this to say, what else? “We’re not happy until you’re not happy.” There are dozens of others,  including: “INSPECTED BY: Your Mom” “INSPECTED BY: Former Venture Capitalist” “INSPECTED BY: You”
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