Who We Serve


COMMUNITY COMMERCE
The Internet enables creative organizations to remain in control of their ideas, their business and, in many ways, their destiny.* Autonomy begins when your ideas attract a community. Merchandise can play a key role in your ongoing relationship with your supporters. And that is where the virtuous feedback loop begins. The more you express, the more your community buys. The more your community buys, the more they enable you to keep expressing. The more you keep expressing, the larger your audience can grow.  Who can take advantage of this?  Any organization with a high-affinity audience.

So what does it look like?  Well, let’s take one segment in particular, original Internet content creators.  Some have been building Internet communities for years, sometimes over a decade.  They’ve already figured out how powerfully merchandising plays into their expression and business health, turning their giant audiences into massive distributed networks of micro-patrons. Amplifier knows all about these self-sustaining creative types. We call them Undependents™ because they simply do not depend upon a traditional gatekeeper for access to an audience.

  • Despair.com – Creators of Demotivators® and other humorous products
  • The Onion – The Satirical news empire
  • Glennz – Quite possibly the world’s great T-Shirt designer
  • Homestar Runner – Everybody Everybody knows Strong Bad & Homestar Runner
  • Rooster Teeth – Dominating a medium so thoroughly as to own it
  • The Chive - Keep Calm, Chive On.

Heard of any of these? It merely proves our point.  Thanks to the Internet, great ideas now attract their own audience.

AMPLIFIER PRO™
Content creators aren’t the only ones who have built up audiences into the millions.  Many different organizations have done the same.  If you’re here then you’re likely already looking for new ways to profitably serve your community with directly-sold merchandise.  If you’ve got a large Internet community, you’ve already done the hard part.  Amplifier’s combination of branded order-fulfillment, third-party logistics and inline on-demand merchandise can enable you to both enrich your community while even making money.

Amplifier offers a premium suite of services especially for large enterprises needing a community commerce strategy.  These firms include:

  • Cause Marketing – Your community can purchase merchandise to commemorate their fundraising efforts while actually making your organization more money.
  • Game Publishers – If you’re a gaming company, you hardly need us to tell you just how mad your fans are for your content. They’re always clamoring for cool looking merchandise related to their favorite games.
  • Internet Services – Killer business model? Check. Explosive growth? Check. Venture/Angel Money? Check. Massive Audience? Check. Branded Merch? (Hint: This should be “Check”)
  • Social Networks – A social network is just another name for an online community. If yours has enough members, you owe them merch!

If you’ve got a large, high-affinity online community, then you might already have a budding merchandise empire. Whether you know it or not, you’ve already done the hardest part.  Let’s talk. Like now.