THE “YELLOW WRISTBANDS”
Amplifier shipped nearly 40M units to 2.5 million households in less than ten months.
The LIVESTRONG wristband phenomenon exemplifies the Internet’s power to raise money for a cause. In the year 2004, the viral silicon yellow wristbands – created by Nike and the LIVESTRONG Foundation – captured the public imagination in a way that no other cause marketing product has since.
A SMALL ROLE IN CAUSE-MARKETING HISTORY
The Livestrong team asked Amplifier if we could handle 100,000 shipments in 12 months. We said, “No problem.” But it turned into 15,000 orders a day, every day, month after month after month.