THE “YELLOW WRISTBANDS”

The Livestrong Yellow Wristbands

Amplifier shipped nearly 40M units to 2.5 million households in less than ten months.

The LIVESTRONG wristband phenomenon exemplifies the Internet’s power to raise money for a cause. In the year 2004, the viral silicon yellow wristbands – created by Nike and the LIVESTRONG Foundation – captured the public imagination in a way that no other cause marketing product has since.

A SMALL ROLE IN CAUSE-MARKETING HISTORY

The Livestrong team asked Amplifier if we could handle 100,000 shipments in 12 months. We said, “No problem.” But it turned into 15,000 orders a day, every day, month after month after month.

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