MAILCHIMP

“We want to send out 80,000 shirts to everyone who converts from a free to a paid plan.

Can Amplifier handle that?”

THE CLIENT

MailChimp is the most popular email management product in the world. As if making a great product wasn't enough, MailChimp continuously finds innovative ways to surprise and delight their customers in the real world.

They are a company like no other. If they sometimes seem like a quirky ad agency that built a SaaS software business just to unlock the high-margin recurring free cashflows needed to fund wildly inspired marketing flights of fancy… it’s because, in some respects, it’s because that’s what they are.

THE CHALLENGE

MailChimp approached us with a simple ask. “We want to print and ship 80,000 shirts to customers who go from our free plan to our paid plan, can you handle that?”

Amplifier worked closely with MailChimp's brand team to procure, produce and then ship out their amazing swag into the real world. MailChimp soon followed on with new giveaways. Eventually we stood up a micro-warehouse in Atlanta just to ship from their hometown for them.

SERVICES USED

ORDER MANAGEMENT
PRINT-ON-DEMAND

“We did it by hand until we couldn’t handle it anymore. Then, we outsourced it. We kept the vendor a secret because–well, why would we let too many people potentially ruin a good thing for us? We use Amplifier - they’re great.”