Jef Sewell

In 1998, at the dawn of ecommerce, Jef Sewell co-founded an early ecommerce company. Sales unexpectedly took off and he quickly learned that – despite good intentions – the third-party logistics industry lacked imagination.

This prompted Jef and Joel Bush to start Amplifier. Their idea was to reimagine direct-to-consumer fulfillment as not just another a sales channel but rather as a new medium.